Employer Branding
Similar to the way a corporate brand works (which offers a value proposition to customers,defining products or services in the marketplace),an employer brand includes the market's perception of your company as an employer,but also describes your promise (or employee value proposition) to employees in exchange for their experience,talents,contacts or skills.
Employer branding,then,is simply how you market your company to desired job seekers.You can do this by showcasing your organization's unique cultural differentiation,and then working to amplify them so you can position your self as a top place to work.
An employer brand or what is also known as your "talent",or "people" brand that resonates is about defining the essence of your company ,both how it's unique and what it stands for,and then crafting and aligning those aspirations with the people you're looking to attract.It communicates that your organization is a good employer and a great place to work,which boosts recruitment efforts and the engagement and retention of your current employees.
Done well,employer branding will spark buzz around your company,and this buzz will attract motivated job seekers and an army of happy employees.And then those people will turn around and broadcast their positive experience to other open talent,clients,customers, and stakeholders further broadening the scope of your employer brand.
References
Chhabra, N. L. & Sharma, S., 2014. Employer branding stratergy for improving employer attractivness. International journal of organizational analysis.
G. & S., 2008. Modeling employer branding communication the softer aspect of HR marketing management.
very clear clarification and Useful facts. thank you for posting valuable information
ReplyDeleteHighly valued employer brand is an asset to the organization. It increases the value of stake holders,share holders,employees and customers. Obtaining the same is a huge task for a company
ReplyDeleteThe subject concept was first used in the early 1990s, and has since become widely adopted by the global management community to enhance their corporate image.
ReplyDeleteEmployer branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders. It encompasses everything you do to position your organization as an employer of choice
ReplyDeleteEmployer brand describes an employer's reputation as a place to work, and their employee value proposition
ReplyDeleteA great employer brand is one offering a clear message about the organization and what they stand for and communicates consistently with stakeholders, raising awareness of what the organization offers.
ReplyDeleteYou can do this by showcasing your organization's unique cultural differentiation, and then working to amplify them so you can position your self as a top place to work.
ReplyDelete